Mediacom Communications has cut deals to make both Netflix and Hulu directly available to its customers. Hulu entered similar deals with Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest (WOW!).
Last week, Cablevision was the first cable operator to go direct with Hulu (story here).
The MSOs’ subscribers will still need to subscribe separately to the over-the-top providers, but will be able to access those services directly through their providers’ set-tops, rather than having to hook up some other device (e.g., and OTT set-top or a game console) that would host the Netflix and/or Hulu apps.
“We believe Hulu is the perfect complement to Mediacom’s Internet service offerings,” said Mediacom executive vice president of operations John Pascarelli. “Hulu brings a robust video selection to our customers who want to supplement their traditional cable service with online content at home or on the go.”
Hulu senior vice president of distribution Tim Connolly said, “Even with the rapid growth in streaming video, there is a huge audience that consumes television through the innovative services provided by cable providers, like Mediacom, and we want to be there for them too.”