The first ActiveVideo channel offered by now TV will be the Movie Trailer Channel. Subscribers will be able to preview films from United Artists, choose cinema locations, check program times, request seat locations, and buy tickets using their standard remote controls.
The ActiveVideo Distribution Network is a usage-based content distribution service that enables operators, programmers and advertisers to bring video programming and advertising models from the Internet to the television, including ads that are targeted, auditable, interactive and actionable.
Now TV offers more than 110 channels, with 15 channels at no charge, and the rest available on an a la carte basis. PCCW says now TV has 654,000 subscribers.