Industry groups on Thursday urged FCC chairman Tom Wheeler to follow the FTC’s lead in drafting a new broadband privacy framework.

In a letter signed by the American Cable Association, Competitive Carriers Association (CCA), CTIA, the Consumer Technology Association (CTA), Internet Commerce Coalition (ICC), United States Telecom Association and National Cable & Telecommunications Association (NCTA), the groups urged Wheeler to “ensure that the FCC acts in a manner consistent with the strong current national privacy framework applied by the FTC to other companies in the Internet ecosystem” should the commission decide to take up a proceeding to determine how Section 22 of the Communications Act applies to broadband Internet service.

By adopting a privacy regulations in line with those set by the FTC, the groups said the FCC will allow providers to continue to innovate and compete while affording consumers the protections they deserve.

“The FTC’s time-tested framework has accomplished two important goals—it provides consumers with meaningful privacy protection and helps to enable a dynamic marketplace that supports the emergence of innovative new business models,” the groups said in the letter. “By developing a consistent framework, the FCC will further these important goals.”

Thursday’s letter comes on the heels of a January plea from a coalition of consumer groups asking the FCC to adopt stricter privacy regulations for broadband internet providers.

In the past, Wheeler has expressed an inclination toward greater privacy protections but is up against particular dissent from Commissioner Michael O’Rielly.

“If an ISP is going to be collecting information, they’ve got a responsibility to make sure it’s held secure,” Wheeler said during a CES 2016 panel with CTA CEO Gary Shapiro in January. “So first, we’ve got to make sure there is security around the information that is collected. Secondly, we’ve got to know that there’s transparency, that you know what’s being collected about you and you know how it’s being used. And thirdly, knowing that, you’ve got to have some choice and say ‘OK, do I want that? Do I want to participate in that?’”

However, in an August 2015 op-ed in the Wall Street Journal co-authored with the Federal Trade Commission’s Maureen Ohlhausen, O’Rielly characterized the FCC’s Internet regulations as “meddling.” Citing the importance of the Internet to U.S. economic growth, the pair stated that the “FCC should refrain from imposing its Byzantine privacy regime on broadband and Internet providers.”