After a trial of a full year, ITV PLC will go ahead and expand its local online TV service, enabled by technology from Narrowstep.

ITVLocal will begin rolling out to the rest of the U.K., region by region, in early 2007, starting with London. The broadband TV channel, currently available in a southern region of England, features local news, weather and stories, as well as topical user-generated content.

The company said the key has been locally-generated content, including documentaries produced by local university students, movies by local filmmakers, news events caught on mobile phones, new advertisers, and a showcase for local bands.