Juniper Networks has hired a former Nortel Networks executive as its executive vice president and chief marketing officer.
In her new job, Lauren Flaherty will oversee the full gamut of Juniper Networks’ global marketing activities and will report directly to CEO Kevin Johnson.
Flaherty has served as chief marketing officer of Nortel Networks for the past two years. While at Nortel, Flaherty created a fully integrated marketing function that represented all lines of business, and Flaherty created Nortel’s first Global Marketing Board, which enabled the development of marketing investments that were fully aligned with sales and the company’s strategic objectives.
Flaherty also led many of Nortel’s strategic business initiatives, including the company’s first global enterprise campaign, leadership of the company’s green marketing initiatives, and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games.
Prior to Nortel, Flaherty spent 26 years at IBM in a variety of product marketing leadership positions, including software and servers.