Clicker Media announced that Blake Krikorian, founder and former CEO of Sling Media, has invested in the company, and has joined its board of directors.
Clicker both catalogs and serves broadcast programming online, along with TV-quality Web originals, movies and music videos. The start-up, funded by Benchmark Capital and Redpoint Ventures, currently has its site available only in private beta.
“Like many consumers, I am watching more and more shows online these days,” said Krikorian. “Whether it’s from pay services such as Netflix and Amazon VOD, or free streaming via hundreds of sites like South Park Studios or NFL.com, the sheer amount of programming, and destinations to watch it online, is rapidly increasing. We not only have existing content aggregators like Comcast, but new ones including the content providers – such as the TV networks and studios themselves.”
“One thing is very clear,” continued Krikorian. “In this new, ever-expanding world of virtually limitless choice, there simply will not be one place that hosts all of the world’s content. It will be massively dispersed. This creates the opportunity for a service like Clicker to make it easy for all of us to find, discover and keep track of the shows we like … regardless of the site or service they are hosted on. Clicker is off to a fantastic start, with a remarkable product and first-class team, and I look forward to helping them take things to the next level.”
