CableLabs announced today that LG Electronics and Funai Electric have signed the multi-industry tru2way Memorandum of Understanding (MOU).
With the new additions, the MOU list now includes major consumer electronics manufacturers (CEMs) – Sony, Samsung, Panasonic, LG Electronics, Funai (which trades products in the U.S. under the brand names Philips, Magnavox, Sylvania and Emerson), Digeo, ADB, chipmaker Intel and the nation’s top six cable providers – Comcast, Time Warner Cable, Cox, Cablevision, Charter and Bright House Networks.
“We really are pleased with the public support of the tru2way platform by so many major companies in the consumer electronics, information technology, content and cable industries; it is really all coming together,” said Richard R. Green, president and CEO of CableLabs.
The tru2way technology allows consumers to receive interactive cable services, including video-on-demand (VOD), voting and polling, games and e-commerce in integrated retail digital TVs without the need for a separate set-top box.
The MOU represents joint cable operator and retail manufacture support and endorsement of the tru2way technology platform developed by CableLabs for delivering two-way interactive digital cable video services. The tru2way platform uses an upgradeable middleware solution that allows for, and encourages, innovation from both cable and retail device manufacturers.
The core of the tru2way technology uses the same Java-based technology that is used in high-definition (HD) Blu-ray Disc players, cell phones and interactive broadcasts.
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