Natchitoches, La., is the latest city to get 1 Gbps service from Altice USA-owned Suddenlink. The operator also announced it has automatically increased certain other residential internet speeds for existing customers in the area.

The rollout is another step in “Operation GigaSpeed,” which is the companywide plan originally announced back in August 2014. It usually points out in these announcements that in contrast to other providers, which tend to offer a Gig in a few neighborhoods in large urban markets, the new Suddenlink gigabit service will be available in all of the neighborhoods and households/businesses it serves in Natchitoches.

In addition to the gigabit offering, residential high-speed internet customers with current download speeds up to 75 and 100 Mbps have been automatically moved to services with download speeds up to 100 and 200 Mbps, respectively, the operator says.

Altice acquired Suddenlink in 2015, and around half of the areas served by Suddenlink have seen 1 gigabit rollouts, according to the company. Altice USA made big waves in the fiber pond last week when it announced it is planning on skipping DOCSIS 3.1 strategies to reach further for the gigabit brass ring, and instead is going directly for a fiber-to-the-home (FTTH) network with the ability to deliver speeds of up to 10 Gbps in the United States. This plan also includes former Cablevision properties it acquired earlier this year.

“We know that there will be applications and demand for further bandwidth going forward, whether that is in two, three, four, or five years,” Altice USA CEO Dexter Goei told the Wall Street Journal in an interview about its the company’s FTTH strategy.