Mining Data (http://www.unica.com/products/predictive-analytics.htm) to Build Successful, Automated Marketing Programs
Presentation featuring Unica (http://www.unica.com/index.htm) customer Mike Register, group vice president, database marketing manager, SunTrust, and Jay Henderson, director, product marketing, Unica
December 9, 2009, 1:45 p.m. – 3:00 p.m.
Automating and targeting marketing communications means closely tying appropriate communications to key customer behaviors that trigger the right message at the right time via the right channel. This presentation highlights how to correctly and successfully implement a trigger-based marketing strategy.
National Center for Database Marketing (NCDM), Annual Conference, December 7-9, 2009, Las Vegas
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Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software (http://www.unica.com/marketing-software.htm) solutions. Unica’s advanced set of enterprise marketing management (http://www.unica.com/products/enterprise-marketing-software.htm) and on-demand marketing solutions (http://www.unica.com/products/on-demand-marketing-software.htm) empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing (http://www.unica.com/online-marketing-solutions.htm) . Unica’s unique interactive marketing (http://www.unica.com/solutions/interactive-marketing-solution.htm) approach incorporates customer analytics (http://www.unica.com/products/customer-analytics.htm) and web analytics (http://www.unica.com/solutions/web-analytics-solution.htm) , centralized decisioning (http://www.unica.com/dmacentralized.htm) , cross-channel execution (http://www.unica.com/cross-channel-marketing.htm) , and integrated marketing operations (http://www.unica.com/solutions/marketing-operations-solution.htm) . More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com (http://www.unica.com) .
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The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under “Risk Factors”, which factors could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.