Microsoft Corp. will license patents related to ITV from Austin, Texas-based MonkeyMedia Inc., the companies said this morning. Specifically, Microsoft wants Monkey’s medial telescoping techniques, useful for “the cinematic insertion” of ads into IP video streams.
“Licensing technology is an essential part of maintaining a healthy cycle of innovation in the IT industry, and is a practice employed by most all high tech companies. Microsoft respects intellectual property rights, and by so doing, is able to stand behind its products and customers,” said Ken Lustig, Microsoft’s managing director and head of inbound licensing.
MonkeyMedia is “user interface design shop turned intellectual property licensing boutique,” the company said, founded by Eric Gould Bear, a former Microsoft employee.