The Multimedia over Coax Alliance (MoCA) recently promoted Rob Gelphman to the newly created position of vice president of marketing and member relations.

Prior to his promotion, Gelphman was chair of the marketing work group, a position he held for the last seven years. He continues to report to MoCA president Charles Cerino and the entire board of directors.

“Rob has been indispensable in driving adoption of the technology and positioning MoCA within the connected home,” Cerino said. “He has successfully led the Alliance into the world markets where he is actively engaged in promoting the technology.“

In this new position, MoCA said Gelphman continues his role of developing marketing strategy and positioning worldwide while also helping to forge liaisons with other Alliances and associations and partners.

He is also responsible for internally directed communications and other programs targeting current members, as well as campaigns that drive membership growth.  Gelphman is now more involved in helping to determine and evaluate organizational strategies that affect finance and operations as the Alliance evolves.

MoCA has become the home networking standard of choice for most of the cable operators and other video providers in North America. To date, MoCA has certified more than 112 certified products and has 55 members worldwide.