AtomFilms has gone live with its renovated Web site, featuring a new syndicated video player that can be embedded on other sites, a high-resolution video playback option, and customizable channels and content alerts.
The makeover of AtomFilms follows its acquisition last August by MTV Networks, which paid $200 million for the company. Some of the technical specs involved with the new player include the option for high-resolution viewing at 700 kbps; a large screen player that can be expanded to full-screen; and Flash Video streaming.
MTV said it will rely on AtomFilms to act as a pipeline of new talent and original content that can be distributed on Viacom networks such as Comedy Central and Spike TV. AtomFilms was the launch pad for several filmmakers who have gone on to work in Hollywood, including Jason Reitman (“Thank You For Smoking”), the Duplass Brothers (“The Puffy Chair”), and Greg Coolidge (“Employee of the Month”).
Premiering on the AtomFilms site today is the pilot episode of the horror-comedy series “Hellholes,” funded and developed by AtomFilms Studio and created by filmmakers Kyle Rankin and Efram Potelle. According to the company, the series “tells the story of a hapless dork who buys a mobile home for one dollar, and then finds that it’s a gateway to Hell.”