Internet video streaming titan Netflix is planning to hone in on family programming in 2016, increasing its number of original family-oriented programs from 15 to 35 over the next year, the Wall Street Journal reported.
According to the report, a large portion of the company’s $5-6 billion budget for 2016 programming will be devoted to content for children and families. Such a move, the report said, will likely help the service retain the younger viewers it drew in with reruns of popular children’s programs.
Netflix chief content officer Ted Sarandos said the company will also look to expand its global licensing agreements as its old contracts with studios expire. The goal, he said, is to make Netflix’s content offerings uniform across the 190 countries where the service is currently available.
Netflix is expected to report its fourth quarter 2015 earnings later today, at 1:05 p.m. PT.
As of 12:10 p.m. ET, the company’s stock was up just over two percent.