• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Battery Power
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • 5G
    • Automotive/Transportation
    • EV Engineering
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Learn
    • eBooks / Handbooks
    • EE Training Days
    • Tutorials
    • Learning Center
    • Tech Toolboxes
    • Webinars & Digital Events
  • Resources
    • White Papers
    • Educational Assets
    • Design Guide Library
    • Digital Issues
    • Engineering Diversity & Inclusion
    • LEAP Awards
    • Podcasts
    • DesignFast
  • Videos
    • EE Videos and Interviews
    • Teardown Videos
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • Bill’s Blogs
  • Advertise
  • Subscribe

Neustar expands into LBS

May 10, 2012 By Brad Smith, Wireless Week

Neustar may be best known in the telecommunications industry because it enables the portability of phone numbers. But the company is now using the trust and neutrality it has built up over the years with operators to develop other business uses, among them its UltraViolet cloud computing service for distribution of digital rights-protected movies.

But Neustar, through subsidiaries and acquisitions, has a wider range of IP and Web services and has recently gotten into location-based services using wireless networks, according to Jean Foster, Neustar’s head of carrier services. She demonstrated the services at CTIA Wireless 2012.

The Neustar Intelligent Cloud service uses anonymous data from a wireless carrier’s network and couples it with marketing data gathered by its newly acquired subsidiary TargusInfo to provide location-based information and privacy protection tools for mobile developers to provide targeted communications to consumers who opt in.

The service, Foster said, enables marketing solutions providers to build context-based apps that get information from the network about location and the device and deliver targeted marketing or advertising to users who have opted into the service. She said the service follows all of the privacy guidelines established by such organizations as the CTIA and Mobile Marketing Association to ensure users don’t receive irrelevant spam.

Among Neustar’s demos at the show was the ability to associate a prepaid credit card with a phone account to make mobile payments. The phone can then use Near Field Communications or a bar code to make a purchase.

Location is inherent in the network information, but Foster said the ability to refine the user information with demographic profiles like household income and age make the service even more compelling.

The service also enables the basic distribution of information. She declined to go into detail, but she said an example might be the distribution of health care information to a segment of the population that might not otherwise have access to the information.

You Might Also Like

Filed Under: CDN, Telecommunications

Primary Sidebar

EE Engineering Training Days

engineering

Featured Contributions

Integrating MEMS technology into next-gen vehicle safety features

Five challenges for developing next-generation ADAS and autonomous vehicles

Robust design for Variable Frequency Drives and starters

Meeting demand for hidden wearables via Schottky rectifiers

GaN reliability milestones break through the silicon ceiling

More Featured Contributions

EE Tech Toolbox

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE Learning Center

EE Learning Center
“ee
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.
“bills
contribute

R&D World Podcasts

R&D 100 Episode 10
See More >

Sponsored Content

Designing for Serviceability: The Role of Interconnects in HVAC Maintenance

From Control Boards to Comfort: How Signal Integrity Drives HVAC Innovation

Built to Withstand: Sealing and Thermal Protection in HVAC Sub-Systems

Revolutionizing Manufacturing with Smart Factories

Smarter HVAC Starts at the Sub-System Level

Empowering aerospace E/E design and innovation through Siemens Xcelerator and Capital in the Cloud

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • connector model question
  • Sendust vs Ferrite for SMPS
  • sim7090g
  • Innovus Scan Reorder deletes Scan In Pad
  • The GaN revolution must now happen?

RSS Current Electro-Tech-Online.com Discussions

  • It's Amazing What A Buck And A Quarter....
  • Microinverters and storeage batteries?
  • ac current limiting
  • More fun with ws2812 this time XC8 and CLC
  • Impact of Tariffs on PCB Fab
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • EV Engineering
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Teardown Videos
  • Advertise with us
  • Contact us
  • About Us

Copyright © 2025 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy