Turner is launching the company’s first direct-to-consumer product in the U.S., FilmStruck, which is an SVOD service aimed at film aficionados.
“FilmStruck will allow viewers to watch movies anywhere and anytime on the device of their choice, in a completely ad-free environment, and is slated to launch in Fall 2016,” Turner reports.
The service is developed and managed by Turner Classic Movies in collaboration with the Criterion Collection, and promises classic art house, indie, foreign and cult films. Turner also says that FilmStruck will be the new exclusive streaming home for the Criterion Collection, which will include the Criterion Channel, a new service programmed and curated by Criterion.
In a press release, Turner says this is part of its overall strategy to “innovate beyond the traditional television ecosystem by providing rich viewing experiences that drive engagement across all platforms.”
“FilmStruck is a terrific example of our strategy to meet consumer demand for great content across all screens,” John Martin, chairman and CEO at Turner, says. “It’s tailor-made for the diehard movie enthusiast who craves a deep, intimate experience with independent, foreign and art house films.”
“TCM is leading Turner’s strategic move into the direct-to-consumer business with a truly differentiated and distinct streaming product that adds tremendous value to our portfolio,” Coleman Breland, president of TCM and Turner Content Distribution, adds.