More data continues to flow in about consumers’ love-fest with over-the-top video. One of the latest reports is coming from Adobe and The Diffusion Group, which released survey information this week about consumers’ recent video streaming behavior.
The survey says that among adult streamers, 42 percent of time spent in front of the TV screen at home is spent with either subscription, transactional or free streaming video services. Of this OTT time on the home TV screen, 65 percent is spent on subscription VOD (SVOD), 30 percent goes to free streaming services (FVOD) and 5 percent is spent watching transactional streaming services (TVOD).
The report also finds that 82 percent of adult video streamers subscribe to some type of online subscription video service. Netflix tops the list at 70 percent use among adult video streamers, followed by Amazon Prime at 33 percent and Hulu Plus at 21 percent.
Only about 17 percent of adult video streamers (who also subscribe to pay TV) engage with their service provider’s TV Everywhere app, while 12 percent engage with the TV Everywhere apps provided by TV networks, according to the report. This is said to be largely consistent with the most recent Adobe Digital Index Video Benchmark research.
