The National Football League (NFL) announced Monday it is expanding its Thursday night football lineup to ten games in 2016 and 2017, with five games each to be hosted by previous NFL partner CBS and newcomer NBC.
The change will bump the number of Thursday night games from 8 in 2014 and 2015 to 10 in 2016 and 2017, the league said. The games will continue to be simulcast on the NFL Network.
The league is also eyeing its digital prospects, and is in “active discussions” with prospective partners for over-the-top streaming rights for “Thursday Night Football.” A deal for digital rights is expected to be announced soon, the NFL said.
“We are continuing to make ‘Thursday Night Football’ bigger and better,” NFL Commissioner Roger Goodell said in a statement. “CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we’re excited to have them on board again. At the same time, we’re thrilled to add NBC to the ‘Thursday Night Football’ mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable, and digital platforms.”
Perhaps one likely partner for the NFL’s digital future is Verizon, which announced in September that it will offer its customers live streaming of NFL games on their smartphones. The carrier currently offers local Sunday games as well as Sunday, Monday and Thursday night football.
Begun in 2006, “Thursday Night Football” was initially broadcast with an eight game schedule solely on the NFL Network. The lineup eventually grew to 13 game NFL Network exclusive in 2012, before expanding to a 16-game schedule in 2014 and 2015, which was broadcast by CBS in partnership with the NFL Network.
According to the NFL, “Thursday Night Football” averaged 13 million viewers on CBS and the NFL Network across the 16 games of the 2015 schedule, up 61 percent from when the games we broadcast on the NFL Network alone.
The NFL said the 2015 season was the “most-watched and highest-rated ‘Thursday Night Football’ season ever.”