If you work for a smaller- or medium-sized provider, what are your thoughts about potentially outsourcing your TV service? That’s a very big question, and a controversial one to boot. But MobiTV released a white paper on Thursday saying it’s taking on the issue. The company states the paper covers the pressures on pay TV providers as they think about legacy multicast IP/QAM to unicast IP and the potentials to reconsider their in-home viewing approach for subscribers.

“There’s a pressing decision to make: The in-home TV experience is changing rapidly, creating challenges for providers as they navigate the new reality of delivering pay TV services in today’s market,” Kerry Travilla, VP of technology at MobiTV, observes. “Fortunately, the need for change also creates lucrative opportunities. With new IP unicast systems in place providers are able to reach customers that were once unserviceable due to low bandwidth networks and provide new value-added services like catch-up TV, network DVR, social integration, and recommendations. Now, there are options for cable companies to choose a managed service for their TV service by using a shared infrastructure to meet consumer demands.”

Travilla says the white paper is meant to take on some of the anxieties inherent in the overall idea, especially for small to medium companies.

MobiTV states the maturation of retail set-top industry creates an opportunity for operators looking to transition to IP unicast delivery for TV services. “Consumer demands are driving TV providers toward pure IP delivery, and the FCC is currently leaning toward the force of a TV delivery service to retail STB,” the company notes. The paper is looking to reach readers interested in considering a TV SaaS option for delivering IP-based media and advanced features, MobiTV reports.