Perhaps this one is best filed under a “Captain Obvious” heading, but backup data of consumer trends is never a bad thing to keep at least one eye on: New research put out this week by The Diffusion Group shows that those likely to downgrade their pay TV service in the next six months are more dependent than others on OTT streaming services like Netflix and Hulu.
“The variety, reach and personalization of OTT TV services continues to grow,” Michael Greeson, TDG director of research, says. “While not yet a mainstream replacement threat, OTT TV is most certainly a key factor in downgrade considerations.”
The report indicates that among those “moderately or highly likely” to downgrade their pay TV service in the next six months, 29 percent of their TV time is spent watching streaming sources, significantly more than those neutral or unlikely to downgrade.