OpenTV announced today that its Web tool has led to increased efficiencies in the markets where Comcast Spotlight has deployed it.

OpenTV’s Eclipse Web Services 1.6 product was launched by Comcast Spotlight earlier this year. It was designed to provide new and increased efficiencies to Comcast Spotlight traffic departments, advertising sales teams and inventory specialists. The product is currently deployed in five Comcast Spotlight markets that serve 14 of the top DMAs (designated market areas) in the country.

According to OpenTV, its Web Services product “supports the industry’s eBusiness goal of developing a seamless interface between sales, traffic and invoicing.” While there was no mention of the cable industry’s Project Canoe, which is being designed to provide national advertising avails on a unified platform, OpenTV’s product seems to fit the profile of that project.

OpenTV’s Eclipse Web Services 1.6 interface provides live and real-time feedback to Comcast Spotlight account executives and sales assistants in the field, allowing them to check avails for their campaigns and test inventory directly against the Eclipse traffic system.

Users can make desired adjustments immediately in the sales system and export orders directly into the traffic system, saving significant amounts of time. During the life of the order, sales personnel can send certain types of revisions to Eclipse, check for missed spots and monitor any changes made to the order in the system.

“The Web Services 1.6 tool for Eclipse is delivering on its promise of helping traffic and sales personnel clear orders quickly, stay on top of schedules and measure campaign results in a seamless and time-efficient manner,” said OpenTV CEO Ben Bennett, in a prepared statement.