• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • Automotive/Transportation
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Resources
    • DesignFast
    • Digital Issues
    • Engineering Week
    • Oscilloscope Product Finder
    • Podcasts
    • Webinars / Digital Events
    • White Papers
    • Women in Engineering
  • Videos
    • Teschler’s Teardown Videos
    • EE Videos and Interviews
  • Learning Center
    • EE Classrooms
    • Design Guides
      • WiFi & the IOT Design Guide
      • Microcontrollers Design Guide
      • State of the Art Inductors Design Guide
    • FAQs
    • Ebooks / Tech Tips
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • 5G

Orduna heads to Canoe Ventures as CTO

August 22, 2008 By Mike Robuck

Arthur Orduna has joined Canoe Ventures – which is working on building an advanced, nationwide advertising platform – as the company’s chief technical officer.

Prior to Canoe Ventures, Orduna was Advance/Newhouse’s senior vice president of policy and product. Advance/Newhouse controls privately held Bright House Networks, which was one of six cable operators – along with Time Warner Cable, Comcast, Cox Communications, Charter Communications and Cablevision – that reportedly put $150 million toward Canoe Ventures when it was first conceived as Project Canoe more than a year ago.

Orduna had served as the technical lead for the cable operators for Project Canoe and Canoe Ventures prior to becoming CTO.

Canoe Ventures officially formed in June, while CEO David Verklin started work in the Manhattan headquarters on August 4.

“Officially, Canoe Ventures is open for business,” Orduna said earlier this month to CED. “I think over the coming months you’ll hear David Verklin provide more details about our business intent and our specific objectives and goals. On the technical side, I will be supporting him on the technical details, architectural issues and standards we’ll need to support those goals.

“But overall, technically, as well as business-wide, the most important part is the ability for the MSOs to present themselves, and act in the most effective manner, as a national footprint,” Orduna said.

Verklin and Canoe Ventures are working on a plan to create a nationwide platform for addressable, or targeted, advertising, which will in turn stem the flow of advertising dollars to the Internet. Canoe Ventures will not only benefit cable operators, but also programmers, ad agencies, and even the consumers in front of the TVs who are watching ads that are specific to their interest.

Orduna wasn’t able to go into many details about Canoe Ventures’ plans from a technology standpoint, but he did acknowledge that tru2way, including OCAP and EBIF applications, SCTE 130 and VOD Metadata Content Specification 2.0, will play key roles.

Orduna said SCTE 130 will play a crucial role in providing the extensibility of existing advertising functions today, and at the system level for the advanced advertising data collecting functionality that both Canoe Ventures and cable operators will need. It will also enable individual MSOs the ability to take advantage of advanced advertising for local ad and individual marketing purposes.

While Orduna’s hiring is out in the open, Vicki Lins, who has been moonlighting as the marketing and communications lead for Canoe Ventures while also working as Comcast Spotlight’s senior vice president of marketing and communications, said Verklin is currently assembling the rest of his executive team and expects to make personnel announcements next month.

“We’re very much in transition right now,” Lins said to CED. “It’s not your typical startup in that we’re not going from nothing to everything overnight. Project Canoe has been in the works for quite some time with a team of people working on it, and it’s been an ongoing collaboration within the industry.

“David [Verklin] is starting to put structure and definition around the business as we know it moving forward. David’s strategy and vision will play out over the next couple of months, and we’ll start talking about it very actively once that starts to happen.”

More Broadband Direct:

• Orduna heads to Canoe Ventures as CTO

• ACC responds to FCC’s must-carry decision

• FCC proposes clearing 700 MHz band for Google

• Concurrent posts 2008 profit

• Symmetricom posts $13.6M fourth-quarter loss

• SCTE offering seminars to prepare industry for DTV transition

• Broadband Briefs for 8/22/08

DesignFast Banner version: 2cc828c3

Filed Under: Wire and Cable Tips

Primary Sidebar

EE Training Center Classrooms

EE Classrooms

Featured Resources

  • EE World Online Learning Center
  • CUI Devices – CUI Insights Blog
  • EE Classroom: Power Delivery
  • EE Classroom: Building Automation
  • EE Classroom: Aerospace & Defense
  • EE Classroom: Grid Infrastructure
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

R&D World Podcasts

R&D 100 Episode 7
See More >

Current Digital Issue

Our second 5G Handbook is now available

Featuring 15 articles, the 2022 5G Handbook looks at private networks, timing, connectivity, latency, mmWaves, test, and other topics.

Digital Edition Back Issues

Sponsored Content

Positioning in 5G NR – A look at the technology and related test aspects

Radar, NFC, UV Sensors, and Weather Kits are Some of the New RAKwireless Products for IoT

5G Connectors: Enabling the global 5G vision

Control EMI with I-PEX ZenShield™ Connectors

Speed-up time-to-tapeout with the Aprisa digital place-and-route system and Solido Characterization Suite

Siemens Analogue IC Design Simulation Flow

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • DC DC converter output voltage rise time
  • SMPS topology
  • LLC HB with synchronous rectifiers can be very dodgy?
  • Reducing switching noise in MOSFET inverter
  • Mathematical formula that converts voltage to weight the HX711 is using

RSS Current Electro-Tech-Online.com Discussions

  • Are Cross-wind compensation and Road crown compensation functions inputs to LKA function?
  • 500+V power supply from 9V battery using ZVS
  • IRFP450A replacement with IRFP460N on SIEG X2/LTF058213220 mini drill SIEG-FC350SMD Board
  • Sears Model 10656 Clock Radio - Clock board demanding high wattage resistor?
  • Trying to make a custom automated water container for my UV purifier. Can anyone help with where to begin?

Oscilloscopes Product Finder

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • Wire & Cable Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Lee's teardown videos
  • Advertise with us
  • Contact us
  • About Us
Follow us on TwitterAdd us on FacebookConnect with us on LinkedIn Follow us on YouTube Add us on Instagram

Copyright © 2022 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy