Engineering executives from Cox Communications and Time Warner Cable are among the experts on tap to present during CED’s next Webcast: “Gazing Beyond Bandwidth Efficiency – Exploring the Potential of Switched Broadcast.”

The event, scheduled to begin Tuesday, March 28 at 11 a.m. ET and sponsored by BigBand Networks, will feature the following panelists:

– John Hildebrand, vice president of video technology engineering for Cox Communications;
– Paul Brooks, senior network architect, Time Warner Cable;
– Adi Kishore, director of media and entertainment, the Yankee Group; and
– Biren Sood, vice president of product marketing for BigBand.

Moderated by CED Contributing Editor and Independent Analyst Leslie Ellis, the Webcast will explore the benefits of switched broadcast technology. In addition to a bandwidth efficiency tool, switched broadcast is also poised to usher in other advanced applications such as personalized video and addressable advertising, and “instant” channel changes.

Registration for this event is free.