Popular culture channel Pop will launch in Cablevision AT&T’s U-verse and Wide Open West this year in a bid to grow its subscriber base, Variety reported.

According to Pop president Brad Schwartz, the channel is seeking to add around 8 million homes to its 80 million-home subscriber base over the next few months.

On Thursday, Pop celebrated its first birthday and officially launched its rebranding effort. The network was previously known as TVGN.

To mark the shift, Pop said it is developing four new projects, including “a comedic, candid interview series with celebrities recounting how they lost their virginity, from executive producers Morgan Spurlock and John Stamos; a docu-series starring top syndicated and Z100 radio host Elvis Duran; a reality series pairing celebrities and inventors to create and launch a product line; and a stage comedy series with talent recounting their worst or most embarrassing life moments.”

According to its website, Pop is a joint venture of CBS Corporation and Lionsgate that combines the former’s programming, production and marketing assets with the latter’s resources in motion pictures, television and digitally delivered content.