Summertime and the living is easy, but with all the activities beckoning pay TV subscribers into the great outdoors, they’re looking for new options to flexibly manage their subscriptions during the season, according to new Paywizard research.
According to a newly released paper from Paywizard, pay TV subscribers are looking for greater flexibility from their TV packages, particularly when it comes to changing their subscription packages.
“Today’s subscribers’ circumstances change all the time and viewers want providers that can be agile and keep up with their needs.” Bhavesh Vaghela, CMO at Paywizard says.
Vaghela points out an example that if a subscriber is shutting up the house and going off to the South of France for August, he or she doesn’t want to shell out for pay TV at home, and some people may actually resent paying for it while they’re away.
Viewers in both the U.K. and the U.S. told researchers that upgrading their package should be easy – just a few clicks away – that they don’t mind upgrade marketing if it’s a good deal, and that they don’t want to be locked into a long contract.
“Subscribers want freedom and by being more adaptable, operators can build loyalty, improve engagement and drive even greater revenues,” Vaghela adds. “The new paper ‘Seize the moments: Supersize your subscribers with active engagement’ offers an analysis of the research along with expert advice for pay TV operators.”
The paper is available for download here.
