Quickplay announced a new partnership with You.i TV aimed at giving pay TV operators and content programmers the ability to build custom multiscreen applications. The joint solution will reportedly offer a scalable, flexible multi-tenant platform powered by Quickplay’s virtual headend, combined with a front-end user interface to deliver OTT video service across connected devices, including iOS, tvOS, Android, Amazon Fire, Xbox, PlayStation, Roku, smart TVs and RDK set-tops.
You.i Engine’s front end technology is said to remove the complexity of building custom multiscreen applications by outputting a single codebase that can be used to build and maintain interactive, branded interfaces. The custom rendering engine accesses the GPU to enable app performance beyond what’s possible in native applications, and “grants designers unprecedented control of the UI layout and motion via a direct plug-in with Adobe Creative Cloud,” according to the company.
Quickplay reports that its managed video platform provides the backend service via a software defined headend, delivering secure streaming of nearly 700 live channels and thousands of hours of encoded VOD content. Quickplay also handles the adaptive streaming and content management, including DRM solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support and featured content from more than 200 content providers.
“You.i Engine grants operators and content providers unprecedented freedom to build truly delightful, immersive custom applications on every screen, and unshackles them from the fragmented, proprietary device marketplace,” Jason Flick, CEO of You.i TV, says. “This partnership enables our customers to leverage the additional cost, time-to-market and service quality benefits of QuickPlay’s software-defined headend capabilities and 24/7 managed service for next-generation TV services.”
Quickplay will be exhibiting at NAB 2016 next week, as will You.i TV, which will be demonstrating its You.i Engine on demo pods in the Quickplay booth.
