With the ink still fresh on the FCC’s NPRM on the so-called #UnlocktheBox proposal, we can expect a lot more rumblings to come from companies like Rabbit TV Plus. It didn’t waste time putting out a press release saying its investment in media SaaS IP and set-top box hardware left it “ready and waiting for this moment.”

“We’ve been building for this day literally for years now, so the opportunities before us are simply massive. We have the ability to put everything that the web has to offer right alongside the full offering that you’d get from your pay TV provider today,” FreeCast CEO William Mobley, says. (FreeCast is the parent company of Rabbit TV.)

“As we speak, we’re already partnering with telcos, wireless providers, cable companies and manufacturers. On the hardware note, we’re also already working with a top five global TV manufacturer to develop the world’s first Internet TV with full PC functionality. This will bring consumers everything they could ever want to watch, without the need for any additional device at all,” Mobley adds.

FreeCast is planning to soon roll out Select TV, a new commercial service platform offering integration with new set-top box hardware — which is dubbed “One” because of the new possibilities for third-party set-tops. The company says that means one device for consumers, replacing potentially many from Apple TV and Roku-style app managers to DVR equipment from cable providers or TiVo.