RCN and Grande Communications customers can now watch Hulu programming as a channel through the same set-top used to watch live TV. Previously, the providers have integrated Netflix into the channel lineup. Since then, more than half of customers have enabled streaming services like Netflix, YouTube and HBO Go on TiVo boxes, according to a press release.
In its “National State of Cable & Digital Media 2016” study, Horowitz Research showed that 57 percent of TV content viewers subscribe to streaming video services.
“In the last year alone, we’ve seen a 23 percent increase in activation of streaming services such as Netflix, HBO Go and YouTube through our TiVo set-top boxes and that number continues to rise,” Chris Fenger, COO for RCN and Grande, reports. “On average customers consume 15-17 hours of content on just one of these services. These rising numbers consistently remind us that integrating popular streaming services into our suite of products allows instant access, convenience through one device, and a superior customer experience.”
The Hulu app is reportedly fully integrated, allowing digital TV customers with TiVo and a Hulu subscription to access the programming by clicking on the designated Hulu channel to launch the app.