When it comes to the adoption of PC-to-TV connections, Europe is top dog over the Untied States.
According to Internet of Things and European entertainment research from Parks Associates, 54 percent of the broadband households in Spain and 38 percent in both the United Kingdom and Germany have a PC connected to the TV compared to 32 percent in the U.S.
“Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe’s video industry,” said Brett Sappington, director, research, Parks Associates. “Netflix is expanding, and new entrants are launching video services. Pay-TV providers are introducing their own services to compete with these new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on the television, evidenced by the strong adoption of PC-to-TV connections and smart TVs.”
In Europe, companies will add new features to differentiate their offerings, including personalized recommendations and second-screen features, the report said. Among smartphone and tablet owners, 46 percent in Germany, 59 percent in Spain, and 47 percent in the U.K. used their mobile devices to search for video content.
