Monroe Electronics and its Digital Alert Systems (DAS) subsidiary promoted Bill Robertson to vice president of business development for both companies.

Robertson had served as director of business development for DAS since April 2010.

Monroe and DAS specialize in Emergency Alert Systems (EAS) and Common Alerting Protocol (CAP) equipment. In his new role, Robertson will expand his focus to include further business development for Monroe Electronics’ other divisions, initially focusing on cable TV/IPTV customers.

Prior to joining DAS, Robertson had been director of strategic marketing for JDSU Communications’ Test Division and vice president/general manager of da Vinci Systems before its divestiture.

He was tapped for the da Vinci role after serving as vice president of marketing and international sales of Acterna’s (JDSU) Cable Networks division.

“Bill’s experience in executive positions for both large and small companies in the cable, broadcast and post-production markets, as well as his proven leadership within Digital Alert Systems, made the expansion of his role within Monroe Electronics a logical move as the company continues to expand its products and market opportunities,” said Jim Heminway, COO at Monroe Electronics. “We’ll be looking to Bill to guide a number of new and exciting customer initiatives across the current vertical markets to extend our business into several more.”