In an effort to keep its subscribers from churning away, Rogers Communications announced this morning that it would launch a customer loyalty program in key markets this summer.

The program, which is called “Rogers First Rewards,” allows Rogers customers to earn points that can be redeemed online for discounts on Rogers’ products and services. Rogers said that eligible customers would be notified and enrolled when the loyalty program becomes available in their region.

“Our customers have told us they want to be rewarded for their loyalty and we’ve listened to their feedback,” said John Boynton, executive vice president and chief marketing officer, Rogers Communications. “We’ve worked diligently over the last few years to create an easy and simple program to thank our customers for their business and to show our appreciation.”

The program has no blackout periods, hidden fees, or a membership card to carry, and  Rogers’ subscribers can order from a catalog once they’ve accumulated enough points.

Wireless rewards include U.S. and international roaming packs; talk, and text packs; long distance calling and more will be available to customers across the country. Within Rogers’ cable footprint, customers can redeem their points for upgraded Internet packages; home phone long distance; premium TV content and Rogers VOD packages.