Rutronik Inc. has expanded its franchise agreement in North America with Osram Opto Semiconductors, a worldwide leader in optoelectronics for illumination, visualization, and sensor technologies. The agreement is effective October 1, 2018. Osram inventory is in stock in Rutronik’s Texas warehouse facility, and also available via the e-commerce platform, Rutronik24.

Osram provides a wide range of LEDs in low-power, mid-power, high-power and ultra-high-power classes for general illumination, automotive, consumer, and industrial applications – as well as infrared emitters, lasers, and optical sensors. The key markets for the components, include: automotive, smartphones, general lighting, horticultural lighting, industrial, and projection.

“We’re excited about the new opportunities we will be able to offer our customers with the addition of a leading automotive supplier such as Osram to our product portfolio,” said Sean Sisson, Rutronik’s vice president for North America. “With Osram’s extensive product line aligned with our field application engineers and field sales specialists, we look forward to serving our growing customer base in North America.”

“We are pleased to add Rutronik as a distributor of our innovative optoelectronic technologies in North America,” said Geoff Brown, vice president of sales, North America, at Osram Opto Semiconductors. “Osram is well established in the region, and Rutronik is already a leading distributor of our LED products in Europe and China. Combining this regional and product expertise will enable us to quickly impact the North American market.”

The addition of the North American region marks the completion of a global franchise agreement between the two companies. Rutronik already serves as one of the most important distributors for Osram Opto Semiconductors in the EMEA market. Rutronik was also franchised for Osram in the Asian market in 2017.