• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • Automotive/Transportation
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Resources
    • DesignFast
    • Digital Issues
    • Engineering Week
    • Oscilloscope Product Finder
    • Podcasts
    • Webinars / Digital Events
    • White Papers
    • Women in Engineering
  • Videos
    • Teschler’s Teardown Videos
    • EE Videos and Interviews
  • Learning Center
    • EE Classrooms
    • Design Guides
      • WiFi & the IOT Design Guide
      • Microcontrollers Design Guide
      • State of the Art Inductors Design Guide
    • FAQs
    • Ebooks / Tech Tips
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • 5G

Say goodbye to National Instruments, hello to “NI”

June 16, 2020 By Lee Teschler

National Instruments today announced an updated brand identity including a new logo, visual identity, enhanced digital experiences and a brand campaign celebrating engineers and engineering firms that “Engineer Ambitiously.” The company is now known simply as NI. One reason: NI vice president of global marketing Shelley Gretlein said the word “National” in the company name was “confusing.”

 

NI logo“At the heart of NI is our commitment to empowering engineers as they work to solve the problems of today, tomorrow and the next 100 years,” said Carla Piñeyro Sublett, CMO at NI. “Our customers are making their mark on the world. They inspire us all with feats of brilliance and innovations that will impact this planet and beyond. And our updated brand identity reflects their story and is a reminder and celebration of their contributions to society and of their unwavering ability to engineer the extraordinary.”

NI said for more than four decades, it has partnered with the talented engineers and enterprises using its test and measurement technologies to solve the world’s most pressing challenges. NI says its software-connected approach is helping its customers test new innovations quicker, more reliably and more safely. NI says it is modernizing the test and measurement industry by coupling its rich software heritage with new cloud and machine learning capabilities to help customers rapidly create what’s next.

Said Dr. Franklin Chang-Diaz, CEO and president of Ad Astra and a member of the NASA Astronaut Hall of Fame, “NI is a critical technology partner that’s been by our side throughout this journey, one that will redefine space travel for generations to come. Its test and measurement technologies enable us to focus on what we do best – preparing for mankind’s next giant leap.”

Filed Under: Test and Measurement Tips Tagged With: nationalinstruments

Primary Sidebar

EE Training Center Classrooms

EE Classrooms

Featured Resources

  • EE World Online Learning Center
  • CUI Devices – CUI Insights Blog
  • EE Classroom: Power Delivery
  • EE Classroom: Building Automation
  • EE Classroom: Aerospace & Defense
  • EE Classroom: Grid Infrastructure
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

R&D World Podcasts

R&D 100 Episode 8
See More >

Current Digital Issue

June 2022 Special Edition: Test & Measurement Handbook

A frequency you can count on There are few constants in life, but what few there are might include death, taxes, and a U.S. grid frequency that doesn’t vary by more than ±0.5 Hz. However, the certainty of the grid frequency is coming into question, thanks to the rising percentage of renewable energy sources that…

Digital Edition Back Issues

Sponsored Content

New Enterprise Solutions for 112 Gbps PAM4 Applications in Development from I-PEX

Positioning in 5G NR – A look at the technology and related test aspects

Radar, NFC, UV Sensors, and Weather Kits are Some of the New RAKwireless Products for IoT

5G Connectors: Enabling the global 5G vision

Control EMI with I-PEX ZenShield™ Connectors

Speed-up time-to-tapeout with the Aprisa digital place-and-route system and Solido Characterization Suite

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • Constraining a combo path (Synopsys DC)
  • tetramax fault list
  • Tessent MBIST for memories with dedicated test clock
  • SDR with external LO input
  • Question about set_timing_derate

RSS Current Electro-Tech-Online.com Discussions

  • Question about ultrasonic mist maker
  • RF modules which can handle high number of bytes per second
  • Disabled son needs advice please
  • DIY bluetooth speaker
  • Pet Microchip scan

Oscilloscopes Product Finder

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • Wire & Cable Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Lee's teardown videos
  • Advertise with us
  • Contact us
  • About Us
Follow us on TwitterAdd us on FacebookConnect with us on LinkedIn Follow us on YouTube Add us on Instagram

Copyright © 2022 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy