The Society of Cable Telecommunications Engineers has hired marketing executive Bernadette Vernon as its new vice president of marketing and membership.
With the hiring of Vernon, the SCTE has combined the positions that were previously held by Debra Swann, formerly vice president of marketing and business development, and Louise Games, formerly vice president of membership services. Swann and Games were let go last month as part of a reorganizing effort by the SCTE.
Prior to the SCTE, Vernon was most recently director of strategic marketing for the video business unit of Motorola. Her resume includes more than 15 years of marketing experience in cable technology and cable system operations, according to the SCTE.
With the SCTE, Vernon will be responsible for integrating a wide variety of marketing and membership functions, including acquisition and retention, customer service, communications, industry relations, and administration of the SCTE board of directors and standing committees.
“To help cable to realize the full benefit of SCTE’s expanding focus on engineering, it is important that we maximize the effect of our membership and marketing outreach,” said Mark Dzuban, president and CEO of the SCTE. “Vernon’s expertise, her track record of success, and her insights into the needs of technology suppliers and cable operators made her the ideal person for this position.”
During an eight-year stint with Motorola, Vernon was responsible for initiating programs that helped to drive the adoption of such innovations as DVRs, HD and VOD.
She also developed relationships with high-profile partners, including ESPN and the NFL, and collaborated on joint marketing campaigns that leveraged the partners’ visibility on behalf of Motorola products and platforms.
Before Motorola, Vernon was corporate director of marketing for Harron Communications, where she was responsible for a variety of communications and business activities for the company.
Prior to entering the cable business, Vernon spent 10 years at IBM in various marketing, sales, and training and strategy positions.
