SeaChange International has introduced the next generation of its Spot ad insertion solution: the Infusion Advanced Advertising Platform, which will help video operators manage centralized ad operations and scale to 150,000 insertable channels and millions of ad assets.
The platform uses the SeaChange Infusion Linear Advertising Server, shipping later this year, which enables linear ad insertion in an open plug-and-play environment.
The Infusion platform scales to support operators’ migration to consolidated regional and national advertising systems that are managed from increasingly Web-centric and virtualized data centers.
The new software platform improves performance in several areas:
- Software and server scalability to serve up to 150,000 ad-insertable television channels from a single data center location for distributed or centralized operations
- Ad libraries scaling to greater than 5 million advertising assets in a single advertising insertion system
- Implementation of standards, including SCTE 130, to enable the shift toward increasingly mixed best-of-breed technology environments
- Real-time, on-the-fly system configuration and upgrades to eliminate operational down time and optimize service innovation and revenue generation as needed
- Overall simplification and automation of ad operations and problem resolution through Web-based, open source management, monitoring and configuration tools – eliminating the need for intensive paper trails and specialized operator skills.
“We created Infusion with enterprise-class functionality to enable this generational shift in the foundation of the linear advertising insertion business, while leveraging the Spot technology already in use by our global customer base,” said Malcolm Stanley, general manager of disruptive technology and monetization at SeaChange.
The Infusion platform can incorporate SeaChange’s flash memory streamer lineup to optimize channel scalability, providing 2,500 video streams in a compact two-rack unit footprint and up to 5,000 streams in the future.
SeaChange Infusion for Linear Advertising will integrate with a variety of CDN and distributed storage solutions. When integrated with the SeaChange Universal Media Library, a content storage and distribution platform, Infusion will provide a cost-efficient platform for the ingest, storage, distribution, propagation and playout of advertising assets.
Infusion also integrates with AdFlow, an automated workflow system for asset ingest, manipulation and management.