Sky News Arabia has deployed Envivio’s Muse software-based encoders for its real-time Web streaming service.

The broadcaster, based in Abu Dhabi, uses the Envivio video processing solution to compress and stream its live video content to its website for over-the-top (OTT) viewing on PCs and mobile devices by people around the world.

“It is important for Sky News Arabia to be able to deliver a high-quality streaming service to all of our subscribers, as well as other interested viewers from various countries,” said Ihsan Yahya, project engineer at Sky News Arabia. “We selected Envivio because they were able to get our OTT service up and running in three weeks and provided excellent customer service.”

Sky News Arabia is a 24-hour Arabic-language rolling news channel broadcasting in HD quality from Abu Dhabi. A joint venture between Abu Dhabi Media Investment Corp. (ADMIC) and the U.K.’s BSkyB, the channel offers fresh, fast and independent news across multiple media platforms to audiences across the Middle East and North Africa (MENA) region. In addition to satellite and cable TV broadcasts, millions of viewers across the region can enjoy live streaming on the Internet or on the go via their smartphones, tablets and PCs.

“Viewing patterns continue to shift, with people choosing to watch their favorite content on a variety of screens beyond the TV,” said Julien Signes, president and CEO of Envivio. “Sky News Arabia is an innovative broadcaster, offering its content on Internet-connected platforms to broaden its distribution reach and offer a better service for its subscribers.”

Muse is Envivio’s IP-centric, multi-screen architecture designed for live or on-demand video transcoding, processing and distribution to any device. Significantly improving efficiency and operations compared to architectures that call for separate broadcast and multi-screen headends, Muse is available on the Envivio 4Caster appliances or HP blade servers.