More smartwatches were shipped globally in the fourth quarter of 2015 than Swiss watches, marking the first time ever that the smart wearable exceeded the famed variety of timepiece in popularity.

Market research firm Strategy Analytics announced Thursday that it tallied 8.1 million global smartwatch shipments during the time period compared to 7.9 million Swiss watch deliveries. The shipment of 8.1 million smartwatches signifies a 316 percent improvement from the fourth quarter of 2014. Most of the rise occurred in North America, Western Europe, and Asia. There were five percent fewer Swiss watch shipments in the fourth quarter of 2015 compared to 2014.

The rise of smartwatches was due in large part to the Apple Watch, which was introduced in 2015. According to Strategy Analytics, the Apple Watch accounted for a massive 63 percent of the global smartwatch market last quarter. Samsung claimed 16 percent of the market during the time period, meaning that the two companies manufactured eight of every 10 smartwatches shipped globally.

While the smartwatch industry ascended due to the efforts of Apple and Samsung, the Swiss watch industry struggled because it neglected the legitimacy of the smartwatch, according to Neil Mawston, Strategy Analytics’ executive director.

“The Swiss watch industry has been very slow to react to the development of smartwatches. The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away,” Mawston said. “Swiss brands, like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during Q4 2015, and they are [a] long way behind Apple, Samsung and other leaders in the high-growth smartwatch category.”

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