With a fresh capital infusion of $8 million, startup Ethos Networks announced a new service for global service providers: Ethos will help service providers deliver Ethernet products with guaranteed quality of service (QoS).

Current converged networks cannot deliver multiple differentiated services with guaranteed service levels, with only limited QoS and provisioning mechanisms, the company asserted, making it difficult to provide competitive new data services. Ethos’ example: vast deployments of IPTV broadcast require the fine management of every subscriber’s stream as well as meeting strict quality levels in multipoint networking.

“The telecoms sector has changed considerably over recent years and today’s carriers face an intensely competitive market,” said Ethos CEO Dr. Yuval Davidor. “Limitations on existing packet networks mean that some operators have had to delay the launch of converged networks and new services like IPTV and L2 VPNs.

With Ethos’ solution, carriers no longer need to compromise on the service mix, level of profitability or the number of new services launched. For the first time, operators have the ability to operate a truly converged service where one network can handle all the different services.”