Suddenlink Communications has paired up with Visible World to deliver targeted advertising to its subscribers.
Working with Visible World will allow Suddenlink to customize advertising campaigns to local ad zones.
“Visible World allows us to spend our TV ad dollars more wisely and efficiently,” said Suddenlink Chief Marketing Officer Jerry Dow. “We are able to quickly customize, target and update ads with relevant offers to distinct local market segments.”
Visible World’s intelliSpot Dashboard enables Suddenlink to manage its campaigns from any location with Internet access – at any time. Suddenlink’s regional marketers can tailor dynamic ad scenes, developed by The Richards Group, based on their local markets.
“Suddenlink and The Richards Group recognize that targeted TV advertising is a more efficient way to connect with their audience,” said Tara Walpert Levy, president of Visible World. “We are excited to partner with them and are confident our advanced advertising solutions will help increase their customer base.”