SureWest Communications has launched a singular video service in Sacramento, Calif., using the interactive video content network created by TellyTopia. Anyone, including non-SureWest customers, can upload high-resolution video content through SureWest’s i2TV Web site and watch it on SureWest’s channel 702.
SureWest’s i2TV (Internet-to-TV) is TellyTopia’s first deployment.
Peter Drozdoff, SureWest’s vice president of marketing, said: “This new channel allows people to become a part of their TV by creating their own content. The possibilities are limitless. From popular Internet videos to local sports and community events, our customers can watch the best of what the Sacramento market has to offer, exclusively with SureWest.”
TV viewers can upload video now, but SureWest plans to make available a local sports program for highlights showcasing youth and high school sports around the Sacramento region.
SureWest and i2TV review viewer content to make sure it meets standards – that it is appropriate and of adequate video quality. Videos are made available on i2TV within 24 hours of uploading the file online. Video file size can be up to 100 megabytes, which TellyTopia noted is more than double the maximum allowed size of most popular online sites.
Customers that do not submit files that meet the standards of i2TV, such as video resolution and content appropriateness, will be provided details as to why the submission was not approved so they can revise and re-submit.
“We are thrilled to introduce a cutting-edge new product like i2TV on the SureWest network,” said Kshitij Kumar, CEO of TellyTopia. “SureWest has consistently displayed its commitment to innovating and enhancing the customer experience. As an industry leader, SureWest has shown that advanced technology ideas need to be turned into action quickly in order to differentiate and compete effectively. The relationship between i2TV and SureWest perpetuates the drive to turn advanced technology into easy-to-use interactivity and products that customers can enjoy in their everyday lives.”
