While streaming online video continues to gain ground, most consumers are paying for SVOD services in addition to – rather than instead of— their traditional pay TV subscription, according to a new survey from edge cloud services provider Limelight Networks.

The survey found that globally, 61.7 percent of online video viewers also subscribe to a cable or satellite TV service. That figure rose to 74.6 percent when looking at the United States alone.

Online viewing has increased 58 percent since 2016, to an average of 6 hours and 45 minutes per week, Limelight found. However, price and quality still reign over delivery method when it comes to sticking with a video service. More than half (55 percent) of consumers said price increases would be the main reason to cancel a SVOD service, while 46 percent said the same for their cable subscription.

When it comes to watching streaming content in the living room, 30.8 percent of consumers said they use a smart TV with online video apps, while 18.2 percent use a set-top box.

Delays and video interruptions are also an issue when it comes to online video, as 43.3 percent of respondents named rebuffering as their primary viewing frustration. According to the report, 60 percent of consumers said they would be more likely to watch live sports online if they were guaranteed not to experience delays, while 66 percent of respondents said they will stop watching a video after two rebuffers.  

The survey results are based off of 5,000 global responses collected in August 2018 from consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the U.K., and the U.S.