“The Global SVOD Forecasts” report announced by Digital TV Research on Monday predicts that the number of subscription video-on-demand (SVOD) homes will reach 428 million across 200 countries by 2021. That’s reportedly up from 177 million in 2015 with an expected 248 million by the close of this year. So, the total will grow by 70 million in 2016 alone, the report says.

“North America supplies most of these subscribers at present, but Asia Pacific will become the top region by 2019. This comes despite Netflix being unlikely to secure direct access in China and only making a limited impact in other major population centers such as India and Indonesia. There are some large SVOD platforms in Asia Pacific that have been active for some time, especially via mobile phones,” Simon Murray, principal analyst at Digital TV Research, observes.

The United States is projected to continue as the SVOD market leader with 127 million subscribers by 2021. However, the market in China will continue to explode, according to the report, with 74 million subs in 2021 (up from 34 million on 2016).

Back in July, Leichtman Research Group said that 59 percent of all U.S. households it surveyed used an SVOD service from Netflix, Amazon Prime, and/or Hulu, which was up from 47 percent in 2014. “SVOD services are in the majority of U.S. households, and along with video to non-TV devices, have become core components in allowing pay TV non-subscribers to cobble together a variety of viewing options,” Bruce Leichtman, president and principal analyst at LRG, said when those numbers were released this summer. “On a daily basis, 49 percent of all non-subscribers with a TV stream an SVOD service, compared to 19 percent of pay TV subscribers.”

The new Digital TV Research report predicts Netflix will have almost 118 million paying subs by 2021 or 27.5 percent of the global total. It also foresees international subscribership surpassing U.S. Netflix subs in 2018, but the United States will still contribute 44 percent by 2021.

“We estimate that Netflix has distribution partnerships with 79 pay TV, telco, or mobile operators across 44 countries,” Murray notes. “These partnerships include multinational deals with Liberty Global, Millicom/Tigo, and Telia.”