At Sensor Expo 2017, Roger Grace, president of Roger Grace Associates, a marketing consultancy that specializes in sensors and microelectromechanical system (MEMS) devices, explains the role that marketing should play in new product development and product introduction. Roger has frequently published many articles on the topic that are available through links on his website. In […]
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Alternatives emerging to silicon-based sensors
At the MEMS & Sensors Group Executive Conference in Scottsdale, AZ, Roger Grace, President of Roger Grace Associates, a MEMS Marketing Consultancy, discusses the ongoing activity for technology alternatives to silicon sensors. Silicon can be about 50% of the cost of a sensor with packaging and testing being the other 50%. Other materials such as […]
