The National Academy of Television Arts & Sciences (NATAS) has released the list of nominees for the 59th Annual Technology & Engineering Emmy Awards. According to Peter Price, the president and CEO of the NATAS, there was a 75 percent increase in applicants this year.
The awards honor achievements in two areas: science, engineering and technology for broadcast TV – which includes broadcast, cable and satellite distribution – and science, engineering and technology for broadband and personal TV, which includes interactive TV (iTV), gaming technology, the Internet, cell phones, private networks and personal media players. The eligibility period was May 1, 2006 to June 30, 2007.
The awards will be presented at the Technology & Engineering Emmy Awards at the International Consumer Electronics Show (CES), which will be held in Las Vegas on Jan. 7.
The nominees for the broadcast TV category include:
* Outstanding achievement in advanced media technology for best use of on-demand (consumer-scheduled or programmed) technology over broadband networks for passive “lean-backward” viewing (TV):
o Switched Digital Video: Revolutionizing TV, Time Warner Cable/BigBand Networks
o Vongo TV, Starz Entertainment
o Adoniss 2, TVN Entertainment
* Outstanding achievement in advanced media technology for best use for creation and distribution of interactive commercial advertising delivered through multichannel broadband devices (digital STBs):
o Rbk Monday Night Football Experience, Brightline iTV/Reebok International
o Axe Boost Your E.S.P. Interactive Channel Experience, Brightline iTV/Unilever
* Outstanding achievement in advanced media technology for best use of on-demand (consumer-scheduled or programmed) technology over broadband networks for active “lean-forward” viewing (PC):
o Denver’s Favorite Animal, Grey Worldwide
o PGA.com Pipeline, Turner Sports
o Disney.com XD, Walt Disney Internet Group
o MLB Mosaic, Ensequence/MLB.TV
* Outstanding achievement in advanced media technology for best use of personal media display and presentation technology (PSP, cell phone, personal media player, mobile devices):
o MobiTV Interactive, MobiTV Inc.
o ESPN MVP, ESPN
o Bravo To Go, Bravo
* Outstanding achievement in advanced media technology for best use of commercial advertising on stand-alone broadband devices (PCs):
o Anything Goes Program, JWT
o Extreme Diet Coke and Mentos Experiments, The Coca-Cola Co./EepyBird.com
o The L Word in Second Life, Showtime Networks/Electric Sheep Co.
* Outstanding achievement in advanced media technology for synchronous enhancement of original TV content for interactive use (two-screen environment TV/PC or TV/mobile device):
o MLB.com GameDay with Pitch – F/X, MLBAM
o March Madness on-Demand, CBSSports.com/CBS Sports
o RaceView on NASCAR.com, Turner Sports/Sportsvision
o MLB Extra Innings Interactive, DirecTV
* Outstanding achievement in advanced media technology for creation of non-traditional programs or platforms:
o Disney.com DXD, Walt Disney Internet Group
o Nike +, R/GA
o MTV’s Virtual Laguna Beach, MTV Networks
The nominees for the broadband and personal TV category include:
* Development, productization and commercialization of interactive VOD two-way infrastructure and signaling, leading to large scale VOD implementations:
o Time Warner Cable
o Scientific Atlanta
o N2 Broadband
* Coaxial Cable Technology:
o AT&T
* Monitoring for compliance standards for ATSC & DVB transport streams:
o Rohde & Schwarz
o Tektronix
o Thomson
o Pixelmetrix
* Pioneering development of a fully monitored fiber optic-based digital network for occasional use and full-time video services with fully provisioned local video access at shared use sports venues:
o Vyvx Services
* ATSC Broadcast Transmission System RF Filters:
o ERI
o Dielectric
o Harris
o MCI
* Development and implementation of an integrated and portable IP-based live, edit and store-and-forward digital newsgathering system:
o CNN
