Telefonica Digital is rolling out IP video services based on Microsoft’s Mediaroom across an unspecified number of countries included in its vast international reach.

The global operator has already begun deploying the technology in three countries – Brazil, Chile and Spain.

Telefonica cut a long-term deal to continue to base its new Global Video Platform (GVP) on Microsoft TV technology. The two tested the IPTV platform last year with the introduction of Movistar Imagenio on Microsoft’s Xbox 360. That service includes 12 linear channels focused on sports, including the Spanish First Soccer League (Liga BBVA) under Canal+ Liga Channel.

Alcatel-Lucent is managing the network deployment. GVP will deliver TV services over both managed (IPTV) and unmanaged (over-the-top) networks to a range of consumer devices.

Mediaroom provides a range of advanced features, including time-shifting and multi-screen, among others. Devices covered include set-top boxes, Xbox 360s, tablets and smartphones.

Earlier this month, Telefonica launched its IPTV service in Brazil, following a similar launch in Chile in October. Both services, Vivo TV Fibra in Brazil and Movistar IPTV in Chile, are the first IPTV deployments that take advantage of the new GVP platform.

Beyond those countries, Telefonica said only that it anticipates extending the deployment of TV services based on the GVP to a number of its other operating businesses over the next few years.

“Video is a fast-growing market, and we already play a leading role in delivering pay-TV services to customers in Europe and Latin America. This new platform allows us to reflect the deep and rapid changes happening in this market. It offers the ease and convenience of a global, convergent platform while maintaining flexibility over content for our local businesses. Most important, it allows us to meet customer demands for access to video content on an ever-expanding range of devices,” said Vivek Dev, director of digital services at Telefonica Digital.