Broadwing Inc. said it will change its corporate name back to Cincinnati Bell Inc. and adopt the “CBB” ticker on the New York Stock Exchange.

The decision, which was made following the company’s annual shareholders meeting, will take affect May 27, 2003.

The name change “is yet another step in our strategic restructuring to revitalize this company and return it to the roots that have served it so well for 130 years,” company CEO Kevin Mooney said.

In February, Cequel III inked a deal to purchase Broadwing’s broadband assets for $129 million in cash. Cequel III, which is led by former Charter Communications chief Jerry Kent, is set to acquire from Broadwing 18,700 route miles of fiber optic cables and a network that provides broadband serves to more than 1,000 enterprise customers.