Advanced advertising vendor This Technology has hired Denise MacDonell as its vice president of product management.

In her new job, MacDonell will lead will lead a product management organization focused on defining product strategy, developing product roadmaps, and implementing repeatable product processes for This Technology’s dynamic ad insertion (DAI) and alternate content delivery product lines.

“Since our founding, the core focus of the company has been on engineering and innovation, and we have done that in spades,” said This Technology CEO Jeffrey Sherwin. “Denise’s focus will be on enhancing our portfolio by driving continued innovation, streamlining how products are brought to market and ensuring a comprehensive understanding of the vast benefits that This Technology delivers.”

MacDonell brings more than 15 years of product management and marketing experience to This Technology. She was most recently general manager of digital out-of-home for Harris Broadcast, leading the product, marketing, sales and delivery teams.

She  previously served as senior director of product management, digital media, for Corel Corporation, where she headed up product strategy for the company’s popular packaged software products.

Before joining Corel, MacDonell lead global product management and marketing for Espial’s IPTV middleware and software applications and before that, was in product marketing and management with Nortel Networks and later MetaSolv Software via its acquisition of software assets from Nortel Networks.

In November, This Technology wrapped up $7.5 million in equity financing and announced that Comcast, NBCUniversal, Verizon and ABC were among its customers.