Texas Instruments has a new version of its embedded DaVinci processors, this one priced at less than $10, provided there’s a purchase of 50,000 or more pieces.

This one is aimed at portable devices such as digital cameras, IP video cameras, digital photo frames and video baby monitors that feature high-definition video performance, but require components that draw lower amounts of power than usual.

The DM355 processor consists of an integrated video processing subsystem, an MPEG-4-JPEG co-processor (MJCP), an ARM926EJ-S core and peripherals.

“With this DaVinci offering, developers can add HD video functionality at a low price point and execute a quick launch of their product into the fast-growing HD market,” said John Dixon, DaVinci marketing manager.