In recognition of National Missing Children’s Day on Wednesday, Time Warner Cable announced today the launch of a new Missing Children On Demand category in Texas.
Time Warner Cable partnered with the National Center for Missing & Exploited Children (NCMEC) on the program that provides information on missing children to millions of the cable operator’s digital video customers across the state of Texas.
“We have a great track record of success with our Local On Demand public service initiatives, including our Crime Stoppers On Demand programs,” said Jon Gary Herrera, vice president of communications with Time Warner Cable. “This initiative will expand the reach of the National Center for Missing & Exploited Children and local law enforcement agencies in their relentless efforts to find missing children and reunite loved ones.”
Time Warner Cable Missing Children On Demand videos will feature up to 10 new video profiles a month chronicling missing child cases from across the United States. Each video provides relevant details about the child’s case, including the name of the missing child, the city of the disappearance and possible whereabouts, as well as likely abductors and photos.
In cases where the child has been missing for a long period, an age-progressed photo showing what he/she may look like at a more recent age will also be available. In addition, during the airing of each profile, the National Center for Missing & Exploited Children’s toll-free 24-hour national missing children’s hotline will be displayed on the bottom of the profile, so viewers can report tips should they have any information. The NCMEC’s website will also be available for viewers to report tips online.
“Someone out there knows something, and we hope the people of Texas will view these videos and help bring our children home,” said Ernie Allen, president and CEO of the NCMEC. “Our partnership with Time Warner Cable enables us to reach millions of homes throughout Texas and empowers viewers with the resources they need to help solve cases.”
The NCMEC has a similar arrangement with Comcast that launched at the start of this year.
