Time Warner Cable is dangling some nice incentives to get its subscribers to go to paperless billing.
The nation’s second-largest cable operator today announced its PayXpress Go Paperless Sweepstakes. Customers who enroll in paperless billing will automatically be entered for a chance to win numerous prizes, including the grand prize, a 2011 Lexus HS 250H hybrid car.
As part of the ongoing effort, Time Warner Cable will also be giving away a weekly prize pack. Each prize pack contains a product related to the use of Time Warner Cable’s services, including a new Samsung 46-inch HDTV, a 13-inch MacBook Pro and a Panasonic Digital Phone.
All told, Time Warner Cable said more than $50,000 worth of prizes will be given away over the course of the sweepstakes, which started today and runs until Oct. 14.
“We appreciate our customers’ support for such an important issue,” said Sam Howe, chief marketing officer for Time Warner Cable. “Paperless billing is a simple way for customers to be part of a greater effort to help the environment while having the ability to win great prizes.”
While Time Warner Cable is tackling green initiatives from the subscriber side, the cable industry as a whole is starting to get on the green bandwagon in order to reduce powering and save money.