TiVo and RealityMine have announced that they have agreed to a partnership with NBCUniversal to measure viewership and engagement during the 2016 Rio Olympic Games.

The Olympics take place from August 5-12, and TiVo will measure NBC’s Olympic content across devices, TV, and other digital platforms.

“The Olympics offer us a unique opportunity to test innovative research methods and technologies,” Alan Wurtzel, president of NBCUniversal Research, said in a statement. “What makes the Olympics such a notable research environment is the enormous amount of consumer activity on multiple platforms for a nearly three-week span, enhancing our ability to measure behavior and detect trends across time.”

The aim of the measuring partnership is to determine how engaged users are and how and where the Olympic content is consumed—on demand, or live, or otherwise.